Merch Programs For Gyms That Are Tired Of Winging It
Coach uniforms, member drops, challenge kits, and welcome kits, planned on a calendar and run by one partner. You approve the designs. We do everything else.
Just need a one time order? Get a quick quote
Nobody Opened A Gym To Run A Merch Department
You are coaching, programming, retaining members, and fixing the rower. Merch is the thing that gets handled in whatever hour is left.
The Spring Scramble
Somebody mentions shirts in March. You get a quote in April. Art goes back and forth for two weeks. The order lands in June, after half the people who wanted one stopped asking.
The Size Guess
You ordered by gut. Now there are eleven mediums in a bin behind the front desk and three members who have asked twice for a 2XL you never carried.
The Coach Problem
Your coaches are the most visible people in the building and they are wearing whatever they pulled on that morning. Half of it is another gym's logo.
We run the calendar so merch stops being a fire drill.You approve. We deliver.
Six Programs Built For How Gyms Actually Operate
Not a catalog. Each one has a calendar, documented specs, and a reorder file behind it.
Coach & Staff Uniforms
Your most visible people in gear that matches the brand. Sizes on file, so a new coach is one email instead of a new project.
Seasonal Member Drops
Two to four releases a year that members actually want to buy, curated and priced to sell through rather than sit in a bin.
Challenge & Program Kits
Shirt, shaker, and towel packaged for your six week challenge or nutrition program. Price it into the entry fee and the kit pays for itself.
New Member Welcome Kits
A branded tee and bottle ready to hand someone on day one. Ordered ahead of your busy months, so January does not catch you empty.
Competition & Event Merch
In house throwdowns, fight nights, charity workouts, and community events. Delivered before the date, not the morning of.
Front Desk Retail
A small, always available core of tees and hats so a walk in can buy something today. Restocks are planned on the calendar, so the shelf does not sit empty.
Your Year, Mapped Before It Starts
Built around how a gym actually moves. Set once at launch, reviewed every quarter. Nothing gets ordered in a panic.
Q1
January Surge
- Welcome kits stocked before the New Year rush
- Coach uniform refresh for the busiest month
- New Year challenge kit
Q2
Spring Push
- Spring member drop, tees and tanks
- Six week challenge or nutrition program kit
- Welcome kit restock
Q3
Summer & Community
- Event and competition merch
- Reorder on whatever sold out in spring
- Hats and lightweight core retail
Q4
Fall & Holiday
- Fall drop, hoodies and long sleeve
- Holiday gifting for members and staff
- Next year planning session
Why the calendar matters: hoodies ordered in November arrive in December. Ordered in September, they arrive when people want them and you sell through instead of discounting in January.
Map Your YearStart With One Project. Not A Year.
Handing your merch to somebody new is a leap of faith. So we made the first step small. Pick one thing, a coach uniform run or a single member drop, and we handle the whole thing: strategy, art, sourcing, production, and delivery.
No setup fee. No contract. No commitment to a second project.
By the end of the Proof Run you know whether you want us running the year. That is the point of it.
Start A Proof RunTwenty minute call. You leave with a recommendation whether you hire us or not.
What's Included
- Custom concepts built for your gym, not a template
- Product selection and sourcing
- Professional art prep and mockups
- Size collection handled for you
- Production managed from order to delivery
- Local delivery across Pinellas and Hillsborough, in person whenever possible
- Documented reorder file you keep either way
Four Steps From First Call To A Program That Runs
Twenty minutes to start. Once the calendar is built in step three, merch stops being something you have to think about.
Discovery Call
Twenty minutes on your gym, your seasons, your member count, and what has gone wrong before. You leave with a recommendation either way.
Proof Run
One project, fully managed, delivered. No setup fee and no contract. This is where you find out how we actually work.
Launch
We build your gym merch calendar for the year, lock in coach sizes, colors, and artwork, and set the reorder dates.
Merch Managed
Your program runs. Concepts land in your inbox ahead of each season. You reply yes or change this, and product shows up.
Merch. Managed.
What Merch Managed Looks Like For A Gym
The Proof Run is one project. Merch Managed is the year. Here is what changes once it is running.
Your Job
Approve And Receive.
Ahead of each season, you get an email with concepts and a quote. You reply yes, no, or change this. Product shows up at the gym.
That is the whole job. No printer emails, no size spreadsheets, no hunting for last year's artwork file, no realizing in November that hoodies should have gone in already.
Once the calendar is set, plan on under an hour a month for merch.
Our Job
Everything Else.
- Plan the year. Built around your seasons, challenges, and events.
- Source and price. Real options and real numbers, not a catalog link.
- Handle sizes. Coach and staff sizes on file, member orders collected for you.
- Run production. Vetted decorators, and bulk orders quality checked before they reach you.
- Plan restocks. Check ins are on the calendar, so core items get reordered before the bin is empty.
- Deliver locally. Bulk orders dropped off at the gym across Pinellas and Hillsborough whenever possible.
How it is priced: you pay for product at a quoted price per piece, plus a flat monthly management fee based on your volume. Month to month, cancel anytime.
Get A Number For Your Gym
The Gym Merch Playbook
Six pages on running merch at a gym without it eating your week. Written for Tampa Bay owners, not for print shops.
- What to order and when, mapped to the gym year
- How to price a member drop so it sells through
- Size ratios that actually work for a member base
- Challenge kit math, and how to build it into the entry fee
- The five mistakes that leave gyms with a bin of unsold mediums
Send Me The Playbook
Straight to your inbox. No call required, no obligation.
We send the playbook and occasional gym merch tips. Unsubscribe anytime, and we never share your email.
What Owners Ask Us First
Do my members order themselves, or do I have to collect everything?
Your call, and it depends on the drop. For a member release we can run an ordering window where people order and pay for themselves, sized individually, and you never touch a spreadsheet or a check.
For coach and staff gear we collect sizes once and keep them on file, so the next order takes one email.
How long does an order take?
Production is typically 7 to 10 business days from art approval on standard apparel, and a first project runs about three weeks from the first call to delivery. Rush is possible on some items. We tell you the real date up front, and if something is going to slip you hear it from us first, not after.
We are a small gym. Is there a minimum?
Lower than most shops will quote you. Depending on the decoration method we can run as few as 12 pieces, which is why a Proof Run works for a small coach uniform order and not just a hundred piece member drop.
Can we sell it at the front desk and keep the margin?
Yes. You buy at a quoted price per piece and set your own retail. A common markup on core items is two to two and a half times cost. We can build a small always available core so a walk in can buy something today.
What if a design does not sell?
That is what the calendar and the size ratios are for. We plan quantities off your member count and what moved last time rather than guessing. Start small on a new concept, reorder what works. Reorders on a documented file are fast.
We already have a printer we like.
If your printer quotes fast, hits dates, and keeps your specs on file so reorders are easy, keep them.
We are not a print shop. We are the department that handles the sourcing, the artwork, the sizes, the production, and the calendar, so you stop being the person in the middle of all of it. A Proof Run is one order to find out whether that is worth it to you.
Do I have to sign anything?
No. The Proof Run is one project with no commitment to a second. Merch Managed is month to month. If you walk away you keep the product, the artwork files, and the documented specs.
Do you work with CrossFit boxes, studios and martial arts gyms?
Yes. CrossFit boxes, strength and performance gyms, yoga and pilates studios, martial arts and boxing gyms, and boutique fitness studios across Tampa Bay. The program fits your members and your culture, not a one size fits all catalog.
Do you actually come to the gym?
Yes. We are based in Largo and serve gyms across Pinellas, Hillsborough and Pasco, including Clearwater, St. Petersburg, Seminole, Dunedin, Palm Harbor, Tampa, Brandon and Wesley Chapel. Bulk orders are dropped off in person whenever possible, and if something needs to be checked or fixed we handle it locally rather than shipping it back and forth.
Let's Map Your Gym's Merch Year.
Twenty minutes. We go through your seasons, your member count, and what has gone wrong before. You leave with a recommendation whether you hire us or not.
Book A 20-Minute Strategy CallJust need a one time order? Get a quick quote